Direct Sales Coach & Consultant

JoeViolaris

More demos. More sales.
Stronger teams.

I coach direct sales offices to grow — from the dealer at the door to the distributor running the show. Former Kirby Factory Distributor with 30+ years in the field, not the classroom.

30+
Years in Sales
1,000
Record Office Month
2×
Client Volume in 3 Mo.
Joe Violaris, Direct Sales Coach and Consultant
Joe Violaris
#4
Kirby Distributor
In The World
The Story

Built from the ground up.
Proven at the highest level.

Joe Violaris on stage at the Kirby 100th Anniversary celebration in Cleveland, Ohio, 2014
Kirby 100th AnniversaryCleveland, Ohio · 2014

I started in June 1994 as a door-to-door Kirby dealer. No shortcuts, no theory — just real doors and real objections. Over three decades I climbed to Factory Distributor and #4 in the world, earning numerous worldwide achievement trips along the way.

When I retired, Kirby hired me as a consultant to visit offices around the world — rebuilding sales forces and training their top teams.

Today I bring that experience to direct sales companies of every kind. If your team sells in the home or door to door, I have walked in their shoes.

Results From The Field

Real offices.
Real numbers.

A few offices I have worked with — and what happened next.

Trusted At The Top

From dealers to company presidents — my most recent work has been alongside the president of a major direct sales company, launching the brand across Canada.

1,000
Kirbys sold in one month

We set out to sell 1,000 Kirbys in one month — and we did it. Breaking that world record with Tyler's crew is still one of my proudest moments.

— Joe, on Tyler J.'s office · Ames, Iowa
2×
Sales volume in 3 months

Three months working with Tom's office, and their volume doubled. Same people, better system.

— Joe, on Tom W.'s office · Orlando, Florida
80 → 200
Sales a month in 2 months

From 80 sales a month to 200 in just two months. When an office commits to the process, the numbers follow.

— Joe, on Jas G.'s office · West Virginia
A direct sales crew after a training session with Joe Violaris
A direct sales team Joe Violaris trained

✦ Training crews in the field

The Toolkit

Proven tools from
30+ years in the field.

Not just advice — the same documents and systems I used to run a top distributorship, ready to use the same day.

Field & Team Leader Documents

Scripts, demo and closing checklists, objection sheets and team leader guides.

For dealers & team leaders
Recruiting Kit

Recruiting ads, interview guides and onboarding sheets to hire good people — and keep them.

For recruiters & team builders
Custom Built · Cloud Based
Distributor Business System

A complete system for running a distributorship, built in Excel and kept in the cloud. Run your office from anywhere:

  • Inventory
  • Sales
  • Dealer ledgers
  • Stats & reports on everything
For distributors & trainees
Coaching Plans

A plan for every role
in the office.

Monthly coaching built around your role. Prices in USD · cancel anytime with 30 days notice · every plan includes the tools for your role.

  1. 1
    Free 15-minute callWe talk about where you are and where you want to be.
  2. 2
    Pick the right planI'll recommend the best fit — no pressure, no long contracts.
  3. 3
    Start this weekYour tools arrive and weekly coaching begins.
Limited Availability

I keep my client list small on purpose, so every office gets my full attention. When my schedule is full, new clients go on a short waitlist.

Field Team
Dealers · Team Leaders · Recruiters
$299
per month
  • Weekly private coaching call — 4 per month (30 min each)
  • Text me between calls — replies within 1 business day, often sooner
  • Role-play on demos, closing & objections
  • Recruiting scripts & a 30-day plan for new recruits
  • Weekly goals, numbers & money habits
  • Includes: Field & Team Leader Documents + Recruiting Kit
Sales tip #1: ask your distributor to cover it — or to bonus you this plan when you hit your numbers. Many will. Consider it your first close.
Get Started
Office Package
The Whole Distributorship
From$2,500
per month · built around your office
  • Everything in the Distributor plan
  • Weekly group training for dealers, canvassers & team leaders
  • On-site training & role-play (quoted per visit)
  • Custom plan for your goals & office size
  • Includes: Distributor Business System + documents for your whole team
* On-site travel (flights, hotel & meals) billed at cost
Request a Quote
Questions

Before you
reach out.

Straight answers to what people usually ask. Anything else — just call or text.

I'm not with Kirby. Will this work for my company?

Yes. Kirby is where I learned the business, but the fundamentals of direct sales are the same everywhere — booking, demoing, closing, recruiting and running an office. The same system works for vacuum, water, cookware, home improvement and any other direct sales company.

How do the coaching calls work?

Calls are private, on Zoom or by phone, booked at a time that works for both of us. Between calls you can text me with quick questions.

Can my distributor pay for my plan?

Absolutely — and many will, especially for dealers who hit their numbers. If your distributor wants coaching for several people, the Office Package is usually the better fit.

What if I want to cancel?

Cancel anytime with 30 days notice. No long-term contracts.

Do I keep the documents and the business system if I cancel?

Yes. Everything you receive — the documents and the Distributor Business System — is yours to keep, even after you cancel.

Do you work outside Canada?

Yes. I have worked with offices across the US and around the world. Coaching is done on Zoom and by phone, so your location doesn't matter, and on-site visits can be arranged anywhere.

Let's Talk

Ready to grow
your sales?

Joe Violaris
You'll be talking with me
Joe Violaris · I answer my own phone and my own messages.

Tell me about your office and your goals. I'll tell you honestly if I can help.

Email
Call or Text
Availability
Available for consulting worldwide

Your details go straight to me and are never shared or sold.